インバウンド

インバウンド

インバウンド

Blog Article

In an increasingly interconnected global economy, small and medium-sized enterprises (SMEs) in Japan are discovering new opportunities beyond their domestic markets. However, stepping into the international arena or preparing for inbound demand can be a daunting task. This is where Link Global steps in—as a practical business promotion partner that helps SMEs navigate these complex challenges and take confident strides toward global success.

Developing Overseas Sales Channels


For many SMEs, expanding into overseas markets represents a pivotal growth opportunity. Yet, without the right network, local knowledge, and strategic support, even the most promising products and services may struggle to find their footing abroad.

Link Global specializes in building overseas sales channels that are tailored to each client’s needs. From market research and competitor analysis to identifying local distributors, agents, and partners, the company provides hands-on assistance that ensures a well-informed and targeted approach to international expansion.

Their services include:

  • Export strategy development: Tailored roadmaps for successful overseas sales launches

  • Localization and translation: Adapting messaging and materials to match local culture and language

  • Exhibition and event support: Representing clients at international trade fairs and business matching events

  • B2B sales support: Negotiating and facilitating relationships with overseas buyers and partners


Link Global doesn’t just offer advice—they actively walk alongside their clients, participating in meetings, translating during negotiations, and providing ongoing consultation. This proactive support ensures that even first-time exporters feel equipped and confident as they expand their reach.

Inbound Training for Businesses


Japan’s inbound tourism sector has been growing rapidly, especially with the gradual recovery of international travel. This creates significant business opportunities—not only for the hospitality industry, but also for retail, food services, and local attractions. However, capturing the attention and spending power of foreign tourists requires more than just a multilingual brochure.

Link Global offers comprehensive inbound training to prepare Japanese businesses to welcome and serve international visitors effectively. This includes:

  • Cross-cultural communication training: Understanding different customer expectations and behaviors

  • Multilingual service guidance: How to provide quality service even with limited language ability

  • Staff training programs: Customized sessions to improve frontline hospitality for foreign guests

  • Inbound marketing strategies: Attracting overseas tourists through digital and social media outreach




Their training is not just theoretical. Link Global draws from real-world case studies and the latest data, ensuring that businesses receive up-to-date, actionable guidance. From Tokyo department stores to rural ryokans, companies across Japan have benefitted from this training to enhance their customer satisfaction and capture inbound demand.

Inbound Support for Business Growth


Beyond training, Link Global also provides practical inbound support for SMEs looking to adjust their operations and marketing to better appeal to international tourists and consumers.

Services in this area include:

  • Product and service adaptation: Modifying offerings to meet the preferences and needs of foreign customers

  • Foreign-language website creation: Building responsive, SEO-friendly websites that support inbound engagement

  • Reservation and booking system integration: Making it easier for foreign tourists to access and purchase services

  • Promotion through overseas channels: Working with international influencers, travel platforms, and media outlets to increase visibility


What sets Link Global apart is their emphasis on hands-on, result-driven support. Whether it’s setting up a QR code payment system preferred by Chinese tourists or launching an Instagram campaign targeting Southeast Asian travelers, the team helps SMEs take real, measurable actions that generate inbound business.

A Partner You Can Trust


Link Global is not just a consulting firm. It is a trusted business promotion partner that works side-by-side with SMEs, helping them expand overseas and maximize inbound opportunities. Their strength lies in their flexibility, cultural expertise, and dedication to practical outcomes.

They understand that every business is different—and that success in overseas sales or inbound marketing doesn’t come from a one-size-fits-all strategy. Through close collaboration, strategic insights, and hands-on support, Link Global empowers Japanese SMEs to take bold steps forward in a globalized marketplace.

For more information or to explore partnership opportunities, visit their website: https://www.linkglobal.jp/

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